49% of consumers are willing to favor brands that explain data usage in AI interactions
17/04/2024Artificial intelligence (AI) has become a fundamental tool for companies striving to provide personalized and efficient customer interactions. However, a new report reveals that the lack of transparency in data usage by brands is affecting consumer trust. According to Twilio's fifth 'State of Consumer Engagement Report', based on a global survey including over 4,750 B2C executives and 6,300 consumers across 18 countries, 49% of consumers would trust a brand more if it disclosed how it uses data from AI-driven interactions. The report also highlights that, although 91% of brands claim to be transparent with their customers about AI usage, only 48% of consumers agree. In this context, data protection emerges as a priority for consumers, with six out of ten indicating it's the best way for brands to earn their trust. This data security concern is shared by, the 40% businesses globally that considerate important to find a balance between security and customer experience as one of their most pressing challenges. AI-driven customer experience for brands AI-driven personalization is a key strategy to enhance customer relations. The report points out that companies adopting personalization experience a significant increase in consumer spending, averaging 54% more compared to those that don't. AI not only helps bridge the customer experience gap but also provides additional benefits, such as better data-driven decision-making and increased customer satisfaction. However, the report highlights that many companies face difficulties in activating customer data. Globally, only 16% of brands fully agree that they have the necessary data to understand their customers.
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Apple reduces the manufacture of iPads in favor of the iPhone 13
05/11/2021The global shortage of semiconductors is growing and in light of this situation, Apple has announced that they will reduce its production of iPads to use the chips in the iPhone 13. Apple has also chosen to reduce the production of older iPhones. The strategy, they explain, is to focus on their newest product, the iPhone 13 that arrived to the market at the end of last September, and take advantage of the foreseeable pull, especially in western markets where the sales rate are already beginning to approach to the prepandemic stadium. In a recent interview with the Financial Times, Apple's chief financial officer, Luca Maestri, said that the losses generated by the shortage of chips have been millionaire and Apple has stopped earning 6.000 million dollars.
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Corsair
CorsairCORSAIR, through its constant innovation providing high performance computing components worldwide, is beyond doubt one of the top high quality brands favored by the demanding ecosystem of the gamer world. Developing and manufacturing high performance equipment and technology, the CORSAIR brand since its inception in 1994, sets the course in the manufacture of computer components for the great joy of gaming enthusiasts, content creators and in general for lovers of the PC world. CORSAIR, offers an incredible ecosystem of functional products for everyone from casual gamers to committed professionals to achieve maximum performance.
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Privacy Policy
Esta política de privacidad aplica a todos los contenidos de este sitio web y que sean publicados por Dommia Design Studio. Si usted tiene alguna consulta sobre cómo usamos su información personal, por favor contacte con nuestro responsable de privacidad en [email protected]. Según lo establecido en el RGPD (Reglamento (UE) 2016/679), les proporcionamos la Información Detallada de Protección de Datos que se expone a continuación: Responsable: Dommia Design StudioRazón Social: Dommia Design Studio SLC.I.F.: B-66440581Dirección: c/ Lepant, 326, Entlo, Desp 3 - 08025 - BarcelonaTeléfono: 936 241 455Correo Electrónico: [email protected] Inscrita en el Registro Mercantil de Barcelona Tomo: 44619, Folio: 176, Hoja: 461387, Inscripción: 1 Información que recopilamos y con qué objetivo Esta sección detalla la información que podemos recoger sobre usted. Explicamos por qué y cómo lo utilizamos en secciones posteriores. 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Usted tiene el derecho de retirar este consentimiento en cualquier momento. Puede administrar sus preferencias contactando con nuestro Delegado de Protección de Datos en [email protected]. ¿Cómo utilizamos su información personal? Recopilamos información personal por una razón principal, para mejorar y mantener el rendimiento de nuestro sitio web y poder brindarle la mejor experiencia de usuario posible. Recopilamos información personal por dos motivos principales: Mejorar y mantener el rendimiento: para proporcionarle la mejor experiencia de usuario posible, debemos asegurarnos de que nuestros productos y servicios funcionan como deberían ser. Comunicar cambios y ofertas de productos: queremos que obtenga el máximo rendimiento de nuestros productos o servicios, incluyendo mostrar nuestros últimos contenidos y boletines informativos. Puede cambiar sus preferencias en cualquier momento contactando a nuestro oficial de privacidad a [email protected]. ¿Con quién compartimos su información personal? No divulgamos su información personal a ningún tercero a menos que lo exijan las leyes aplicables, órdenes judiciales u otros procesos legales válidos. ¿Cuánto tiempo conservamos su información personal? Un resumen de la duración de su información personal: Categoría de datosEjemploPeríodo RetenciónJustificación del Período Comercial Clientes Hasta 5 años después de la resolución de cualquier relación comercial Para informar de nuestros productos y servicios Comercial Formulario de contacto Hasta 5 años después de la resolución de cualquier relación comercial Para informar de las peticiones realizadas por el usuario Marketing Newsletter Hasta que exprese su negativa a que sea enviada Para informar de nuestros productos y servicios Los datos se almacenarán el tiempo estrictamente necesario exclusivamente para el desempeño de sus competencias legalmente establecidas. A veces es necesario que guardemos su información personal por períodos más largos, por ejemplo: Si existe un requisito legal para retenerlo; Si requerimos la información por razones legales o existe una necesidad legítima para que la retengamos; Para garantizar que no nos comuniquemos con usted si nos ha pedido que no lo hagamos. ¿Cómo mantenemos su información personal segura? Contamos con las medidas de seguridad técnicas y organizativas adecuadas para garantizar que la información de nuestros usuarios esté protegida contra el acceso, uso, alteración o pérdida no autorizados o accidentales. Sus derechos Según las leyes de protección de datos, tiene derechos en relación con sus datos personales que gestionamos. Estos derechos incluyen: El derecho de oposición al márquetin directo; El derecho de acceso a los datos personales que procesamos sobre usted; El derecho a solicitar la eliminación de sus datos personales; El derecho a solicitar la rectificación de sus datos personales. Puede ejercer estos derechos contactando a nuestro oficial de Privacidad en [email protected]. ¿Dónde se aplica esta política de privacidad? La información personal recopilada por el CLIENTE. Nuestro sitio web puede contener enlaces a sitios web de terceros que no están sujetos a esta política de privacidad. No somos responsables de su contenido, uso de información personal o prácticas de seguridad. Si tiene una consulta sobre el tratamiento de su información personal, comuníquese con nuestro oficial de Privacidad en [email protected]. Cambios en esta política de privacidad Esta política es efectiva desde el 24/05/2018. Cualquier cambio que hagamos a esta política de privacidad se publicará en esta página, explicitando la fecha del último cambio.
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DuckDuckGo sees Google's AMP tool as a threat to user privacy
29/04/2022After the presentation of Google's Accelerated Mobile Pages (AMP), DuckDuckGo has announced that has begun to protect its customers from this new service that they interpret as interfering with user privacy. AMP is a tool that, according to Google, enables fast loading of websites on mobile devices and improves their performance. But DuckDuckGo claims that what it really does AMP is prioritize the display of sites that have adopted it and favor ads from Google on these pages. This is why, this alternative search engine focused on offering the greatest possible privacy to its users (it doesn't collect information from searches) has decided to introduce protections against AMP technology in their applications and extensions for iOS, Android, Mac, Chrome and Firefox and has announced that DuckDuckGo will show the original website of the editor instead of the one adapted to AMP.
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NordVPN
NordVPNThe fact that NordVPN was founded in Panama is no accident. You can rest assured that your data will be well protected and will not be susceptible to be sold or seen by third parties, since it is a country that does not have laws in favor of the possible retention of data nor is adhered to data transfer treaties for the surveillance of individuals. Since its origin in 2012, the NordVPN company, maintains solid privacy in your internet transactions through its effective network of servers and has undoubtedly become a leading VPN provider.
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5G will trigger data consumption that will multiply by three in five years
18/03/2022In 2025, 25% of global data connections will be 5G, compared to 8% at the end of 2021, according to GSMA forecasts, which also indicate that this greater implementation will have a greater impact, even in Europe, North America, China and some Asian countries, where the percentage of 5G penetration would be higher in that date. Among the main consequences of the 5G expansion, will be a greater consumption of data by users, has said GSMA and if, at the moment, the data traffic per smartphone in a month, is 11.4Gb on average, the forecasts by 2027 place it at 41Gb, three times more. And according to the organization that brings together the telecommunications industry and organizes the MWC in Barcelona, as the population has access to 5G, there will be a significant increase in streaming consumption, favored by a sudden drop in download times that will become negligible. The use of remote health services, ultra-high definition television (4K/8K) and 5G as home broadband are also expected to grow.
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Common front against advertising based on user surveillance
19/01/2022Facing the forthcoming vote on the EU Digital Services Law, a group of 17 civil organizations and 14 digital companies have demanded the European Parliament prohibit invasive and hostile practices with privacy that take place in digital advertising such as user tracking. According to his complaint, companies that specialize in monitoring the behavior of Internet users, integrate data from all websites, something that entails a violation of EU data protection regulations. In addition, they remember, these advertising practices make use of "inferred data that reveals vulnerabilities of the users" and, in general, they insist, this data are obtained without the knowledge of the user and beyond their control. The signatories, including the privacy-focused search engine companies DuckDuckGo and Ecosia, denounce also that these types of practices only favor a few “dominant players” based in the United States, and they specifically cite, among others, Facebook and Google. As an alternative to these advertising systems, they propose to follow initiatives such the Dutch television channels NPO and Norwegian TV2, which opted for contextual advertising and increased their income from ads.
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Amazon's Fire TV, on wheels
12/01/2022Among the first novelties that Amazon will launch this year, the jump to Fire TV cars stands out. It will present a new integrated system that combines the interface of this entertainment center and the Alexa assistant. Fire TV for cars will allow the user to take their favorite content with him, including video games, music, programs and downloads to enjoy when there is no WiFi connectivity. In addition, it will be possible to follow in the car what we started watching at home, and in the screens for the rear seats, choose broadcast the content individually or in all the same. The new Fire TV for cars will be available in new vehicles throughout the year, first in the United States.
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How to keep your Mac safe?
28/06/20215 things you should do to protect your Mac How many times have we heard that Mac is a more than secure and unbreakable system? For years, Apple has made its security through obscurity, or in other words, its proprietary software, flagship and brand guarantee. Today, however, just when Mac is no longer a minority option, Steve Jobs' system has become another favorite target for hackers and cybercriminals. The market has responded to this with the development of specific protection tools for Mac, while Apple works on optimizing its system in each version. Knowing what kind of tools exist for Mac and which ones are already included in our computer will help us to stay safe and choose the best strategy that fits our needs and use of the equipment. 1. Use computer security tools Cybersecurity is a universal and necessary practice in all operating systems today. The objective is to ensure protection against attacks and theft by cybercriminals who are looking for personal or confidential information stored on our computers or that enters or leaves them, in order to use it for their own benefit. What is VPN security? Cybersecurity tools help us to minimize our footprint on the Internet and thus increase our privacy and security. In this regard, VPN services for Mac stand out, as they incorporate advanced protection technologies capable of connecting to the Internet through intermediate servers, so that our IP address - our identification on the network - is replaced by the IP address of this secure server, without anyone being able to trace our connection. This type of VPN service also encrypts any information leaving our computer, thus preventing it from being accessed on its journey to its destination. This is essential, for example, when using public Wi-Fi networks to connect to the Internet. 2. Keep the operating system and software up to date As simple as it may seem, one of the best and easiest ways to protect a Mac is to always have the latest version of the operating system installed and to work with updated software downloaded from the Mac App Store. System updates usually include security patches, among other things. How do I update my Mac? Through the System Preferences Panel of our computer we can set that when there are available updates we receive a notice from MacOs warning us of it or that these updates, whether system data files, security updates or official software are installed automatically. To check if we are working with the latest versions available and our Mac is up to date we can do it by checking through this same panel if there are updates available at that time. If we have checked the automatic updates option, Mac will do this task for us routinely. 3. Use secure settings Mac's default security settings can be greatly enhanced by manually configuring the security and privacy terms of our computer. How to change the Privacy and Security preferences on the Mac? By accessing the "Privacy" tab of the "Security and Privacy" option of the Control Panel we will have the option to manage what information we allow our computer to make available to others over the Internet or on a network and what applications we allow access to our data and files. In the same way, but through the "Security" tab, we will be able to incorporate passwords for the access to different tasks and operations of the computer and through the "FileVault" tool we will be able to ensure the encryption, for example, of our personal information or certain documents for which a password will be required to unblock them. 4. Use an Antivirus for Mac There are antivirus programs developed specifically for Mac. Some of them are special for certain threats, although in general most of them offer a wide range of services to help us keep our computers safe. Which is the best antivirus for Mac? The range of antivirus for Mac, free and paid, is nowadays much wider than a few years ago, highlighting among the most complete and advanced, antivirus with malware protection functions in real time, tools against digital identity theft, protection against spyware or advanced detection and removal of blackmail programs. 5. Make regular backups Apple has a native function, Time Machine, which makes backup copies of our hard disk on a separate secondary disk, so that if for any reason we suffer an attack or a breakdown we can recover all the information. Many antiviruses offer a backup service, backup or backup similar but in the cloud, as a preventive measure against writing errors on the disk, theft of devices or even against data hijacking or ransomware.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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