49% of consumers are willing to favor brands that explain data usage in AI interactions
17/04/2024Artificial intelligence (AI) has become a fundamental tool for companies striving to provide personalized and efficient customer interactions. However, a new report reveals that the lack of transparency in data usage by brands is affecting consumer trust. According to Twilio's fifth 'State of Consumer Engagement Report', based on a global survey including over 4,750 B2C executives and 6,300 consumers across 18 countries, 49% of consumers would trust a brand more if it disclosed how it uses data from AI-driven interactions. The report also highlights that, although 91% of brands claim to be transparent with their customers about AI usage, only 48% of consumers agree. In this context, data protection emerges as a priority for consumers, with six out of ten indicating it's the best way for brands to earn their trust. This data security concern is shared by, the 40% businesses globally that considerate important to find a balance between security and customer experience as one of their most pressing challenges. AI-driven customer experience for brands AI-driven personalization is a key strategy to enhance customer relations. The report points out that companies adopting personalization experience a significant increase in consumer spending, averaging 54% more compared to those that don't. AI not only helps bridge the customer experience gap but also provides additional benefits, such as better data-driven decision-making and increased customer satisfaction. However, the report highlights that many companies face difficulties in activating customer data. Globally, only 16% of brands fully agree that they have the necessary data to understand their customers.
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How can I hide my IP?
Accessing the Internet involves connecting our computer, smartphone, tablet, etc. to a communications server that is responsible for providing access to the network. This connection involves the identification and exchange of data about our identity, IP address, and online activities that are recorded forever as a trace of our navigation. Can I be tracked through my IP address? Yes, it is possible to trace an IP address and for those who consider privacy a priority, this is a major problem because, in addition to being exposed throughout the network, the increasingly intensive use of the Internet has led to this type of data becoming an object of interest for cybercriminals seeking personal or confidential information that can be used for their benefit. To safeguard against all this, there are several methods to hide the IP address, ensure our online privacy, improve our security on the Internet, and prevent anyone from knowing what pages we visit, the time we have spent on every connection, or what we are downloading. What are the advantages of hiding my IP? Apart from everything related to privacy and security already mentioned, hiding the IP offers different advantages for users in multiple circumstances: There are IP hiding services that prevent IP geolocation when we travel and allow us to connect to the network as if we were doing it from our own country, overcoming, for example, any network access limitations that may exist in the place where we are. We will be able to download files anonymously avoiding that the rest of the users can see our IP location. If our IP is not "in sight", the possible limitations and blockages of the Wi-Fi network and even of our ISP (Internet Service Provider) disappear. Thanks to the data encryption system of the most advanced IP hiding services, our vulnerability in connections to public Wi-Fi networks is minimized. When the system detects a location different from the real one, this can give us advantages to buy in online stores with different offers according to the country or to avoid the blocking of games, maps, and online game add-ons that may have restrictions on our location. How can I hide my IP? IP hiding is achieved through the use of specific services and tools to hide the IP and encrypt our traffic, those services allow us to hide the real communications we make during our navigation. Besides those techniques that are based on the modification of network protocols and require certain skills to carry them out, there are several technologies within the reach of all users: VPN or Virtual Private Network Proxy or Web proxy Tor Public Wifi How to hide the IP address with a VPN? VPNs are services that connect us to the Internet through intermediate servers, in which our original IP address is " masked " by the IP address of that secure server. This concealment ensures that anyone tracing our connection will only see the IP address and location of the VPN server, but not our own. In addition, to safeguard our activity on the network, VPNs use tunneling and data encryption, encrypting the information we exchange with the VPN server, hiding it, and preventing third parties from being able to read it during its transit. The security of VPN connections is determined by proprietary VPN protocols, based on different standards and encryption and authentication methods, which depend on each developer. The range of options is wide and this allows us to choose between, for example, options that prioritize speed over security, options that do the opposite, options with a greater or lesser degree of reliability, etc. VPN applications always run in the background and do not hinder browsing. How to use a proxy server to hide the IP address? Unlike VPN services, proxy servers focus their activity solely on hiding the IP, without performing any type of concealment on our network traffic or any other data that could reveal our identity. Proxy servers act as intermediaries between our device and the destination server to which they transmit our requests on our behalf. Therefore, our IP will be hidden and the only one they will see will be the proxy one. There are different types of proxy services, from the simplest ones that only help us to hide the IP to others with extra functionalities such as blocking cookies, scripts, and other files hosted on websites and sent to the user. Browsers or applications based on the HTTP protocol offer the manual proxy configuration function so that we can indicate the proxy web address and port to which we want to connect before browsing. In this way, any activity that we perform through that browser will always be routed to the proxy. Alternatively, you can also opt for the automatic proxy format that searches through DNS or DHCP for the URL from which to download the wpad.dat file that runs and allows the proxy connection with automatic authentication on your computer. How to hide your IP with Tor? Tor is a free software developed to ensure anonymous browsing of users on the Internet. To mask the IP Tor uses a network of volunteer computers or nodes through which it redirects our traffic and encrypts it before it reaches its destination. At least this redirection goes through three of these nodes, achieving repetitive re-encryptions so that any possible clue about our identity disappears. In this process, Tor assigns a random and geographically different IP to our connection so that the location by third parties is impossible (if you are curious to know the IP you have been assigned you can check it through our tool). This system allows different configurations depending on whether we are using a firewall, if our ISP is blocking Tor connections or if we navigate through proxy for example. Can I hide my IP with a public Wi-Fi connection? The answer is yes. A public Wi-Fi network can also be used to hide our IP address, although if we do not have it constantly at our disposal, the IP hiding is limited to the time we have access to a public network. As this type of network is a connection shared by many other people, this makes it impossible to trace a particular user or identify them on the destination server. However, it is precisely this general access that also makes us more vulnerable. And although through a connection to a public Wi-Fi we will solve the issue of IP hiding, security will never be total, because being an open network, we can be exposed to the will of hackers and other threats, including malware and viruses. And if I want to hide my IP address, how can I change it? It may also be the case that instead of masking the IP all we need to do is change our IP address at a given moment. Then, the solution is as simple as disconnecting the modem from the power supply and restarting it after a few minutes. In that time, if your IP address is dynamic (you can check it through the network connections tab on your computer), it will be deleted and your Internet provider will give you a new one. To make sure that everything went well, we recommend doing something as simple as writing down the IP address before turning off the router and checking it again once it is up and running again. Another possible way to achieve the same result if you have a smartphone with a data plan is to turn this device into a wireless access point to which you can connect your computer, thus hiding your usual connection. There are many options to hide the IP or to change it and now that you know how each of them works you will be able to decide which one suits you best.
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Facebook announces 10,000 new jobs in Europe to develop its metaverse
19/10/2021Facebook has announced 10,000 new jobs in the European Union to develop a new virtual environment. This environment is going to be design to interconnected virtual experiences using different technologies as virtual and augmented reality. This new environment baptized as a metaverse will increase the feeling to be presence in the virtual environment and the interaction between all those who are there. The goal, explains Vice President of Global Affairs, Nick Clegg, Vice President of Core Products, Javier Olivan is create a greater sense of 'virtual presence', to unlock access to new creative, social and economic opportunities. Facebook will shortly begin recruiting candidates for the 10,000 jobs. Their first priority will be highly specialized engineers.
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How to sign a PDF document with electronic signature?
24/06/2021When a document needs to be signed by one or more people, the usual thing, until now, has been to print it and stamp by hand the necessary signatures to validate or make its content official. This requires paper, printer, ink, but above all access to the document by all signatories, which is not always easy due to geographical location, availability, timing, etc. With teleworking on the rise and a growing globalization of business, these drawbacks have become more evident than ever, although they have found a quick and effective solution in electronic signatures. What is an electronic signature for? The electronic signature is a digital validation system for documents that unequivocally identifies the signatory. The electronic signature is assimilated to the handwritten signature and therefore its digital stamping on a document gives it the same validity, as it would have had with a handwritten signature. What are the advantages of electronic signatures? Electronic signatures simplify document management processes that require the validation of documents such as pdf signatures, facilitating remote signing by one or more people regardless of where they are located, or the situation or time of day they receive them. This flexibility contributes to the efficiency and agility of this type of procedure and being a secure signature system, it is suitable and useful in many areas related to business management, administrative management, e-commerce, informed consent and many other procedures. In addition to the versatility, practicality and security of the online PDF signature, we must also point out, as a great advantage of this process, its contribution to paperless. How to sign electronically? The electronic signature is easy to implement through tools specifically designed to guarantee not only the correct validation of the cryptographic signature or signatures included in a PDF document, but also that it cannot be altered and that all the necessary signatures required by each situation can be added. Within the framework of this type of tool, the most advanced ones, in addition to being compatible with any browser and accessible from any type of device - computer, tablet, Smartphone,... -, make it easy to convert PDF any Word, Excel, JPG, PowerPoint... file for signing. They also allow users to request a verifiable digital signature, view the properties of the digital signature and send the document directly by email to the signatories and once signed, forward it to all parties to download it. In addition, to guarantee the privacy of the documents and the security of the online signatures, these transfers are made through encrypted files with TLS encryption. Also, when we sign documents using this type of tool, they offer the option of including a LTV (Long Term Validation) time stamp that certifies the validity of the signature in the long term. For all these reasons, tools for signing PDF documents with electronic signatures are now a must for companies and businesses in all areas where process optimization, security and sustainability are a priority.
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