Arc Search, AI-powered search engine for iOS
05/02/2024The Browser Company has introduced its latest innovation to the market, Arc Search, a search engine exclusively designed for iOS devices that integrates artificial intelligence and private browsing functionalities. Arc Search promises seamless and interruption-free navigation, free from annoying ads. Driven by artificial intelligence, this search engine offers, also, advanced features such as the ability to summarize visited web pages and provide search results more efficiently. Additionally, it stands out for its ad blockers, a reading mode that minimizes distractions, and a keyboard designed to initiate searches with just a few taps. In addition to Arc Search, in the spring, The Browser Company will also launch its web browser ARC, based on Chromium, with the ambition to challenge the supremacy of Google Chrome. With these releases, The Browser Company has explained that it aims not only to establish itself as a robust option in the realm of browsers and search engines but also to redefine how users interact with information on their iOS devices.
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Google incorporates Artificial Intelligence into its search results
05/06/2023During Google's annual developer conference, Google I/O, the company has publicly announced its commitment to Artificial Intelligence to improve its search results. Similarly, Google will introduce the generative AI collaboration tool, Duet AI, in Cloud and Workspace. The objective in this case is to assist in programming and generating personalized content in services like Gmail, Slides, or Meet. Google has opened generative AI support in Vertex AI and has also announced the Text Embeddings API for applications that require semantic understanding of text or images. At the developer conference, Google's Vice President and General Manager of Search, Elizabeth Reid, gave a live demonstration of how they are applying Artificial Intelligence in their search engine. The AI results will be displayed in a box at the top of the page with links to verify the provided information. Below the box, the rest of the results will be listed as usual, although Reid also mentioned that thanks to AI, they will now be more relevant.
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The Neeva search engine fails and shuts down
02/06/2023After months of efforts, Neeva, the search engine designed by two former Google employees that aimed to provide a user-tracking-free and ad-free service, has announced its closure. Since its launch, Neeva has failed to gather a sufficient user base to sustain the project, even after announcing Neeva AI and becoming the first search engine to provide real-time AI-driven answers to most queries. Therefore, today, on June 2nd, Neeva will disappear as a search engine. Its founders will redirect their business to a new area, and subscribers with active licenses will receive a refund for the unused period. Neeva has also announced the deletion of all user data.
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Google presents its new augmented reality search experiences
21/11/2022Google presents its new augmented reality search experiences From this week, Google users in London, Los Angeles, New York, Paris, San Francisco and Tokyo will be able to enjoy the new Live function on their Android and iOS terminals, View Live, an immersive augmented reality (AR) experience that offers to explore the environment that surrounds us from our mobile. With Live View, Google has explained, users will be able to use their mobile phones to discover the shops and other establishments that they have around, from which they we will receive information about their open hours, type of sale, etc. To do this, it is necessary to install the application, which will soon be available in more cities than those included in this first launch, and focus the mobile camera on the buildings and stores that we have in view. Then, the information available for each one will appear. Google has also announced the global launch of a functionality that is currently only operational in Australia, Japan, the United Kingdom and the United States, which reports on accessibility to shops and other establishments and premises for people with reduced mobility. The accessible places are marked with a wheelchair icon and the users can access to relevant information is displayed, such if that place have adapted bathrooms, if interior mobility in a wheelchair is possible, or if they have accessible parking spaces. The third novelty announced by Google is a new tool for electric vehicle drivers, with real-time information on the nearest charging stations.
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Google Maps introduces new search opcions of ecological routes
21/09/2022Google will incorporate in Google Maps , new ecological routes that will be able to guarantee a lower impact from vehicles on the environment and, also, minimize fuel consumption.This new functionality of more sustainable itineraries will be implemented in Europe during next weeks, after having been successfully tested in the United States and Canada, where, according to Google in a statement sent to Europa Press, they have contributed to avoiding more than half a million tons of carbon emissions, in only one year.To suggest the best ecological route, Google Maps will ask the user about the type of engine of the vehicle that is going to use and then will show the driver all his available itinerary options and an accurate estimate of the consumption efficiency of the vehicle.Additionally, the package of new Google Maps features also incorporates the option to activate the display of charging points for electric vehicles; new bike routes, and Live View option, to supervise streets in real time.
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Google ads a quick delete button to erase your recent search history
19/07/2021Google has just announced the addition of a quick delete browsing history feature in Chrome. This feature will save users from going to settings to delete the last visits done and with the intention of protection of personal data and privacy. The button is located in Chrome's main menu where you can access through the image of your Gmail account avatar. By clicking on the "Clear last 15 minutes" button, all searches performed in that period will disappear. In addition to this sort of "panic button" for quick deletion, Google also has an "auto-delete" feature, which we can configure to automatically and continuously delete our search history, along with other web and application activity, from our account after three, 18 or 36 months. By default, for new accounts the default automatic deletion option for web and app activity will be 18 months, but you can always choose to update your settings if you wish.
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A new FakeUpdates campaign targeting WordPress sites has been detected
20/03/2024Over the past few weeks, a new wave of the FakeUpdates malware, also known as SocGholish, has been detected, aimed at WordPress websites. The objective is to lure users into downloading remote access trojans, allowing attackers to take control of their systems. Since its emergence in 2017, FakeUpdates has been one of the most recurring malicious software in the cyber threat landscape. It has previously been associated with cybercriminal groups like Evil Corp, who monetize its use by selling access to infected systems. In this new campaign, cybercriminals are using JavaScript to target WordPress web pages, compromising compromised administrator accounts to introduce altered versions of WordPress plugins. These adulterated versions deceive users into downloading remote access trojans, granting attackers full control over infected devices. What is the most popular type of malware? In addition to the FakeUpdates attack, the threat index from Check Point Research, whose researchers have warned about this new attack, reveals around 200 suspicious content websites directed by ransomware groups. They utilize double extortion tactics to pressure victims into paying immediate ransoms. These attacks have impacted many companies, with the Lockbit3 ransomware being the most utilized by cybercriminals, followed by Play and 8base. The most exploited vulnerabilities by malicious actors include 'Web Servers Malicious URL Directory Traversal,' 'Command Injection Over HTTP,' and 'Zyxel ZyWALL Command Injection,' affecting numerous companies worldwide and allowing attackers to access and manipulate files or execute commands on compromised systems. In Spain, despite a 7% decrease in malware attacks in February, the most sought-after malware includes FakeUpdates, Qbot, and Pandora. In the case of FakeUpdates, it has affected 11.9% of companies in Spain. Mobile Malware In the realm of mobile devices, Anubis remains the most utilized malware in Spain, followed by AhMyth and Hiddad, all designed to compromise the security and privacy of Android device users by collecting confidential information and executing malicious actions.
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Cookies
A cookie is a file that is downloaded to your computer to access certain web pages. Cookies allow a website, among other things, to store and retrieve information about the browsing habits of a user or their equipment and, depending on the information they contain and how you use your computer, they can be used to recognize the user. However, this only means obtaining information related to the number of pages visited, the city assigned the IP address from which you accessed, the number of new users, frequency and recurrence of visits, time of visit, the browser or the operator or terminal type from which the visit takes place. In no event will data be obtained about the full name or address from which the user is connected. The cookies used on this website and the specific purpose of each one are: UTMA Cookie: We use this cookie to count how many times a unique user visits the site. UTMB Cookie: We use this cookie to calculate how long a user stays on a page. UTMZ Cookie: This cookie stores the visitor's origin, the path followed to access the web, either the direct access from a link on another website, from an email link using certain keywords in a search engine, through a display campaign, or through an AdWords ad. UTMC Cookie: The current JavaScript code that Google Analytics uses does not require this cookie. This cookie is used, along with the utmb cookie, to determine if after more than 30 minutes on the same page a new session should or should not be established for the user. This cookie is still written to ensure compatibility with the websites where you installed the old urchin.js tracking code. PHPSESSID Cookie: We use this cookie to identify the relevant user. You can allow, block or delete cookies installed on your computer by setting your browser options. You can find information about how, in relation to the most common browsers, on the links listed below: Explorer: http://windows.microsoft.com/es-es/windows7/how-to-manage-cookies-in-internet-explorer-9 Firefox: http://support.mozilla.org/es/products/firefox/cookies Chrome: http://support.google.com/chrome/bin/answer.py?hl=es&answer=95647 Safari: http://support.apple.com/kb/ph5042 Please note, however, that there is the possibility that disabling any cookie may prevent or hinder navigation or the provision of services offered on this website.
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Cisco
CiscoCisco creates powerful connections and high-end protection systems throughout the world. Founded by computer specialists in 1984 at the National Center for Engineering Pathways to Innovation located on the campus of Stanford University, its first achievement was to connect computers between the different departments of the University itself, creating the first efficient and practical connectivity network. Today, it is one of the leading companies in Internet communications, enabling people to establish powerful connections in business, education, research, and creative sectors. It is headquartered in San Jose, California, with subsidiaries around the world.
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Google Business will display recent company posts on social media
18/03/2024Google has introduced a new feature in its Maps app and search engine that allows owners of Google Business profiles (GBP) to showcase the latest posts from their social media accounts. These business profiles are used by companies and organizations to manage their online presence and gather reviews of their services and products. Now, profile owners can add links to various social media platforms, including Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), and YouTube to improve their online presence. How to add links to social networks in Google Business To add links to social networks in Google Business, you need to go to the profile editing menu and select the "Social Profiles" option within the Contact tab. Additionally, Google may automatically add social media links to business profiles that meet certain criteria, which can be edited or removed. This update, as explained by Google, aims to provide internet users with a more comprehensive view of company activities beyond the usual reviews and contact information.
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Talking about Google is almost like talking about a relative. It sounds strange, but it is a reality that its presence in our daily lives is impressive, well, shocking, if we think about it. Google is considered one of the Big Five companies in the American IT industry, along with Amazon, Facebook, Apple, and Microsoft. Although its scope is immense, roughly speaking we can say that it specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. Founded in 1998 in the United States, Google is today a multinational company. It was created to organize information and make it accessible to everyone. And, as we already know, it did just that.
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How can I hide my IP?
Accessing the Internet involves connecting our computer, smartphone, tablet, etc. to a communications server that is responsible for providing access to the network. This connection involves the identification and exchange of data about our identity, IP address, and online activities that are recorded forever as a trace of our navigation. Can I be tracked through my IP address? Yes, it is possible to trace an IP address and for those who consider privacy a priority, this is a major problem because, in addition to being exposed throughout the network, the increasingly intensive use of the Internet has led to this type of data becoming an object of interest for cybercriminals seeking personal or confidential information that can be used for their benefit. To safeguard against all this, there are several methods to hide the IP address, ensure our online privacy, improve our security on the Internet, and prevent anyone from knowing what pages we visit, the time we have spent on every connection, or what we are downloading. What are the advantages of hiding my IP? Apart from everything related to privacy and security already mentioned, hiding the IP offers different advantages for users in multiple circumstances: There are IP hiding services that prevent IP geolocation when we travel and allow us to connect to the network as if we were doing it from our own country, overcoming, for example, any network access limitations that may exist in the place where we are. We will be able to download files anonymously avoiding that the rest of the users can see our IP location. If our IP is not "in sight", the possible limitations and blockages of the Wi-Fi network and even of our ISP (Internet Service Provider) disappear. Thanks to the data encryption system of the most advanced IP hiding services, our vulnerability in connections to public Wi-Fi networks is minimized. When the system detects a location different from the real one, this can give us advantages to buy in online stores with different offers according to the country or to avoid the blocking of games, maps, and online game add-ons that may have restrictions on our location. How can I hide my IP? IP hiding is achieved through the use of specific services and tools to hide the IP and encrypt our traffic, those services allow us to hide the real communications we make during our navigation. Besides those techniques that are based on the modification of network protocols and require certain skills to carry them out, there are several technologies within the reach of all users: VPN or Virtual Private Network Proxy or Web proxy Tor Public Wifi How to hide the IP address with a VPN? VPNs are services that connect us to the Internet through intermediate servers, in which our original IP address is " masked " by the IP address of that secure server. This concealment ensures that anyone tracing our connection will only see the IP address and location of the VPN server, but not our own. In addition, to safeguard our activity on the network, VPNs use tunneling and data encryption, encrypting the information we exchange with the VPN server, hiding it, and preventing third parties from being able to read it during its transit. The security of VPN connections is determined by proprietary VPN protocols, based on different standards and encryption and authentication methods, which depend on each developer. The range of options is wide and this allows us to choose between, for example, options that prioritize speed over security, options that do the opposite, options with a greater or lesser degree of reliability, etc. VPN applications always run in the background and do not hinder browsing. How to use a proxy server to hide the IP address? Unlike VPN services, proxy servers focus their activity solely on hiding the IP, without performing any type of concealment on our network traffic or any other data that could reveal our identity. Proxy servers act as intermediaries between our device and the destination server to which they transmit our requests on our behalf. Therefore, our IP will be hidden and the only one they will see will be the proxy one. There are different types of proxy services, from the simplest ones that only help us to hide the IP to others with extra functionalities such as blocking cookies, scripts, and other files hosted on websites and sent to the user. Browsers or applications based on the HTTP protocol offer the manual proxy configuration function so that we can indicate the proxy web address and port to which we want to connect before browsing. In this way, any activity that we perform through that browser will always be routed to the proxy. Alternatively, you can also opt for the automatic proxy format that searches through DNS or DHCP for the URL from which to download the wpad.dat file that runs and allows the proxy connection with automatic authentication on your computer. How to hide your IP with Tor? Tor is a free software developed to ensure anonymous browsing of users on the Internet. To mask the IP Tor uses a network of volunteer computers or nodes through which it redirects our traffic and encrypts it before it reaches its destination. At least this redirection goes through three of these nodes, achieving repetitive re-encryptions so that any possible clue about our identity disappears. In this process, Tor assigns a random and geographically different IP to our connection so that the location by third parties is impossible (if you are curious to know the IP you have been assigned you can check it through our tool). This system allows different configurations depending on whether we are using a firewall, if our ISP is blocking Tor connections or if we navigate through proxy for example. Can I hide my IP with a public Wi-Fi connection? The answer is yes. A public Wi-Fi network can also be used to hide our IP address, although if we do not have it constantly at our disposal, the IP hiding is limited to the time we have access to a public network. As this type of network is a connection shared by many other people, this makes it impossible to trace a particular user or identify them on the destination server. However, it is precisely this general access that also makes us more vulnerable. And although through a connection to a public Wi-Fi we will solve the issue of IP hiding, security will never be total, because being an open network, we can be exposed to the will of hackers and other threats, including malware and viruses. And if I want to hide my IP address, how can I change it? It may also be the case that instead of masking the IP all we need to do is change our IP address at a given moment. Then, the solution is as simple as disconnecting the modem from the power supply and restarting it after a few minutes. In that time, if your IP address is dynamic (you can check it through the network connections tab on your computer), it will be deleted and your Internet provider will give you a new one. To make sure that everything went well, we recommend doing something as simple as writing down the IP address before turning off the router and checking it again once it is up and running again. Another possible way to achieve the same result if you have a smartphone with a data plan is to turn this device into a wireless access point to which you can connect your computer, thus hiding your usual connection. There are many options to hide the IP or to change it and now that you know how each of them works you will be able to decide which one suits you best.
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Detected a Trojan that emulates the WhatsApp account and fraudulently manages subscriptions to payment sites
17/10/2022Kaspersky researchers has reported that YoWhatsApp advertised on Snaptube and Vidmate, two of the most popular download platforms at the moment, is actually a Trojan capable to issuing paid subscriptions and stealing WhatsApp accounts. YoWhatsApp would act as a mod of the original messaging program, offering new functions that the official service does not allow, such as wallpapers, personalized fonts for chats and password-protected access to conversations, .... As Kaspersky researchers have explained, when a user installs YoWhatsApp on a device, it’s forced to log in to they real application account, and in this moment, Triada Trojan is activated, downloaded and executed on the terminal. Once this is done, the Trojan is capable of accessing the user's real WhatsApp account credentials, steal all the data, having already detected unauthorized subscriptions to paid subscriptions. Kaspersky recommends to install, only, Apps from official stores and reliable sources and they have insisted on the need to check always the permissions granted to each application. Installing an antivirus is another recommended measure.
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The Spanish, the European citizens who know more about metaverse and virtual reality
27/06/2022The Spanish are the European citizens who most claim to know what the metaverse, virtual reality and augmented reality are. In fact, the results of the report presented by Ipsos in collaboration with the World Economic Forum, ensure that this knowledge would be not only above the European average, also the worldwide. Thus, 63% of Spaniards say they know the metaverse, compared to 52% of the world population, 30% of germans or 28% of France citizens. At the other extreme we find Turkey (86%), India (80%), China (73%) and South Korea (71%), which are presented as the countries with the largest population knowledgeable about the metaverse. "The results of this research work give a very optimistic view of the potential of the metaverse and show that many people are open to the technological change that is taking place," says Jame Ferrand-Gutiérrez, head of Data Intelligence at Ipsos in Spain. The director, however, points out that “we cannot ignore that the metaverse is still a concept that has not been fully realized […] Although it is planned as a parallel reality where everything has a place, in reality it is not. Well, at least at present. We will see in the future where it evolves". About the augmented and virtual reality, 77% of Spaniards say they know the first one well, and 85% the second, being, once again, Turkey, the country in the world where the percentages of familiarity with these technologies are more high, 94%. According to the report 'How the world sees the metaverse and extended reality', which collects data from 29 countries, obtained between April and May through the Ipsos Global Advisor platform, citizens expect that applications that use the metaverse will have a growing impact on their lives over the next decade and, according to the document, in Spain the greatest impact is expected in the field of virtual education and training (63%), entertainment (61%), video games (57%), work meetings (55%) and way of socializing and resources related to health (both with 54%).
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Google Health will be use to study the impact of mobile phones on our mental health
01/06/2022Spaniards spend an average of 3 hours and 40 minutes a day connected to the mobile. This time multiplied from Monday to Sunday is the same as more than 25 hours a week, according to the Digital Consumer by Generation report. To analyze the impact of all this time of digital consumption on our mental health, a group of researchers from the University of Oregon (United States) has just announced that they will use the Google Health app to analyze how users use their smartphones and discuss how in the future, digitals products and devides can make people happier, without falling into dependency. In their work, they will measure factors such as sleep or physical activity, for which they will also use the data collected by Fitbit, the activity bracelets owned by Google. One of the researchers, Dr. Nicholas Allen, stressed that "some studies similar to the one that we are going to start, usually condem the technology based on their conviction that it must be bad for mental health and well-being." . For this reason, he believes that is not positive to focuses only on the potentially harmful effects of the use of the devices, and also is important to takes into account the benefits that they offer.
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DuckDuckGo sees Google's AMP tool as a threat to user privacy
29/04/2022After the presentation of Google's Accelerated Mobile Pages (AMP), DuckDuckGo has announced that has begun to protect its customers from this new service that they interpret as interfering with user privacy. AMP is a tool that, according to Google, enables fast loading of websites on mobile devices and improves their performance. But DuckDuckGo claims that what it really does AMP is prioritize the display of sites that have adopted it and favor ads from Google on these pages. This is why, this alternative search engine focused on offering the greatest possible privacy to its users (it doesn't collect information from searches) has decided to introduce protections against AMP technology in their applications and extensions for iOS, Android, Mac, Chrome and Firefox and has announced that DuckDuckGo will show the original website of the editor instead of the one adapted to AMP.
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Video calling apps listen when the microphone is off, according to a study
25/04/2022A group of researchers from the University of Wisconsin-Madison (United States) has determined that video conferencing applications can continue accessing audio data even if the user has disabled the microphone. To demonstrate this, they have studied the most popular video conferencing applications and have analyzed the behavior of the mute button until they has determined that all the applications that they has tested whether the microphone was open or closed, occasionally collected raw data and delivered it to the servers of their services. In their research they have worked with binary analysis tools to see how the audio was transferred from the application to the audio drivers of the computers and then to the network. They aslo have created, through machine learning models ( 'machine learning'), a classifier of daily activities that, with 82% accuracy, has determined which activities users were doing while their microphones were, theoretically, silenced. In relation to this, the authors of this work recall that beyond muting the microphone, you can turn off the microphone of a device through the settings menu, a safer option to limit access to confidential information and sensitive data. All the conclusions of this study will be known next July in the Privacy Improvement Technologies Symposium.
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US Defense is working on an AI assistant to help pilots react in emergency situations
14/02/2022The US Defense Advanced Research Projects Agency (DARPA) is working on a prototype of artificial intelligence (AI) assistant that will helps pilots solve unforeseen events during flights. This AI assistant would be integrated into an Augmented Reality viewer that would train the pilots in these situations. "This tool will help teach pilots new tasks, assist in error recognition, improve task completion time, and most importantly, help prevent catastrophic events," had said the manager statement senior of the program led by Northrop Grumman, Erin Cherry. As Cherry has explained, they have focused their work on the development of an intuitive context-adaptive reasoning assistant. With its help, pilots will be able to obtain precise information and orientation of the situation, place and the context through. For this they will have an interface with graphics in augmented reality capable, among of giving indications such as turning off the engine or resuming the march.
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Common front against advertising based on user surveillance
19/01/2022Facing the forthcoming vote on the EU Digital Services Law, a group of 17 civil organizations and 14 digital companies have demanded the European Parliament prohibit invasive and hostile practices with privacy that take place in digital advertising such as user tracking. According to his complaint, companies that specialize in monitoring the behavior of Internet users, integrate data from all websites, something that entails a violation of EU data protection regulations. In addition, they remember, these advertising practices make use of "inferred data that reveals vulnerabilities of the users" and, in general, they insist, this data are obtained without the knowledge of the user and beyond their control. The signatories, including the privacy-focused search engine companies DuckDuckGo and Ecosia, denounce also that these types of practices only favor a few “dominant players” based in the United States, and they specifically cite, among others, Facebook and Google. As an alternative to these advertising systems, they propose to follow initiatives such the Dutch television channels NPO and Norwegian TV2, which opted for contextual advertising and increased their income from ads.
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DuckDuckGo introduces a feature to protect Android smartphones from trackers
26/11/2021DuckDuckGo goes a step further in terms of security and has just announced a new tool for Android Smartphones that block the tracking of user data. In fact, it is an extension that can be already tested in its beta version -with a waiting list- and that according to DuckDuckGo was born to stop the theft of information ( according to AndroidRank.org, 96% of the most popular free Android applications contain trackers. A 87% send data to Google, and 68% to Facebook). This free extension is called 'App Tracking Protection' and it is integrated into the search engine's 'app', so it is not necessary to keep it open for it to work. Trackers blocking can be reviewed in real time through DuckDuckGo and it can also detect which networks are tried to keep users personal data to. In addition, one can activate the notifications service to receive summaries of its operation.
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OPPO joins the Connectivity Standards Alliance
21/10/2021Oppo has announced its membership on the Board of Directors of the Connectivity Standards Alliance (CSA), the organization with more than 400 technology companies working together to increase compatibility in IoT through simpler technology standards. One of Oppo's main objectives in his new role, explained Neil Yang, director of OPPO's Standards Research Department, is to promote Matter, the base protocol for the Internet of Things (IoT), offering a simplified user experience that allows connecting different devices "We want to create a highly compliant IoT ecosystem, and drive the development of the Alliance's advancements together with other partners through proposals for new protocols, setting new standards and developing new Matter-based products”, says Yang. For the CSA, Oppo's commitment is an open door to promote Matter in China and throughout Asia, offering the possibility of providing better IoT experiences to more than one billion users.
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Mobile phone sales fell 6% in the third quarter of this year during the shortage of components
20/10/2021The latest study by the market research company Canalys about the mobile sale in the third quarter of this year 2021, warns a prices rise and also talk about a reduction in the production of smarphpones, and descrive the situation as a "famine of processors ", derived from the shortage of components such as processors that affects the industry globally. According to this report during July, August and September, the smartphone's market has fallen a 6% in units sold globally, compared to the same period last year. The situation, predict the raport, will not change until the latest months of 2022. Canalys market research also shows that Samsung is still the best-selling brand, followed by Apple, which regains second place.
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New Wifi technology to accurately count seated people
27/09/2021Small natural gestures such crossing your legs, checking your mobile, or scratching your nose are enough to count the number of people sitting in certain space. A group of researchers from the University of California have developed a system that overcomes the precision problems that the lack of movement during most of the time in seated people caused in this type of counting operations. This new system also allows those seated behind a wall to be counted. The new technology that is suitable for Wi-Fi devices is based on a mathematical model that, in a similar way to how the queue management theory works, relates the total number of gestures to the number of people sitting in the same space. Accuracy is 96.3, based on tests performed during the study. In addition, the researchers say, the system offers an accuracy of almost 90%, in the detection of people behind the walls or dividing columns of any space.
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Makeup causes failures in facial recognition systems
22/09/2021A research from the Ben-Gurion University of Israel has concluded that makeup reduces the effectiveness of facial recognition mechanisms. During the tests, the researchers used the ArcFace facial detection system, and they determined an effectiveness of 47,6% in people who did not use make up and 33,7% in those who did. They also confirm that applying makeup in specific face areas that algorithms analyze, the effectiveness of the facial recognition system is significantly altered and only 1.22% persons were recognized. In addition, the researchers from the Israeli university also did the test digitally, making up some photographs of the volunteers and the result was that the system was not able to recognize any of the faces. According to all these results, the researchers believe that the current level of development of facial detection systems is still below the realistic threshold.
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Ransomwhere, new platform to track cyberattack payments
13/07/2021This week was made known the unveiling of Ransomwhere, a new collaborative data platform born with the intention of being able to track 'ransomware' ransom payments to cybercriminals wallets. The platform launched by cybersecurity researcher Jack Cable, allows data to be entered into the Ransomwhere website in an open and transparent format, so that users can easily report on the cryptocurrency wallets used in their ransomware attack payments, often included in the ransom notes of the attacks, and through this data the figure obtained in extortion payments to cybercriminals is obtained. As these payments are made with cryptocurrencies, the transactions can be traced as they are opened by the use of the blockchain or Blockchain. According to the first data obtained in these first weeks of operation, Ransomwhere has reported that it has already recorded more than $33 million paid this past year in ransomware and accumulated data of about $28 million more satisfied previously. This information also shows that the ransomware with the highest income so far is Netwalker, with more than 27 million dollars, followed by REvil / Sodinokibi, with more than 11 million.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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QUIC, the new official network protocol to replace TCP
04/06/2021QUIC, the network protocol designed by Google, has been presented by the Internet Engineering Task Force, IETF, as a new official Internet standard to replace TCP, the current main standard. Google's QUIC (Quick UDP Internet Connections) network protocol is designed to reduce latency with retransmissions taking less time, potentially reducing the waiting time for search results by 8% on computers and 4% on mobile devices, according to the paper released by Google in 2017. QUIC will replace TCP, the current main standard of the Internet since 1974 - when it was still Arpanet - and on which the operation of Internet elements such as the World Wide Web (WWW) logic system, file transmission, 'emails' and remote administration depend. The new QUIC protocol has already been published by the IETF, making it an official network protocol.
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What can I do if my computer runs very slow?
22/05/2021If your computer is running slow, do not despair. The use of a computer like any other machine needs proper maintenance and the performance of our PC can be severely affected by the lack of attention to this task. But, don't worry, if you want your computer to work as it did on the first day, we explain how to get it back. Why is my computer so slow? Computer slowness can be due to hardware, software, connectivity and even tidiness and cleanliness problems! Every computer needs a minimum maintenance so these failures can be avoided and only if we pay this kind of attention we can ensure an always-optimal performance for our computer, prolong its life and work or enjoy our PC, without despairing. I have tried everything, but my computer is still very slow. What can I do? If your computer is slow and you have already tried the typical things like closing secondary tasks, disabling the automatic execution of programs, you have verified that you have free space on the hard disk and restarted the PC, and everything is still the same, it is clear that something is wrong with your machine and you should consider resorting to a professional computer repair service, so that they can fix it. You can search a thousand videos on the Internet, but... do you really know why your computer is slow? Why does your computer start up very slowly? Or why has your computer become slow after a while of working with it? Are you sure that what you want to do will not end up causing another error or, even worse, another more serious problem? Is it necessary to go to a professional Computer Repair Service to fix the slow computer problem? The answer is yes, if what we are looking for is to really fix the problem and prevent it from happening again. You can save a lot of time and money by using a professional computer repair service. The best computer repair services work with specialized technicians who have the necessary knowledge to make a quick and accurate diagnosis that will allow you to give your computer a new lease of life. In addition, professional computer repair services have the right tools and all the licensed software to be able to intervene. What will a Computer Repair Service do to speed up my slow PC? The first and foremost thing that a professional computer maintenance service can offer you is a maintenance plan for your computer, tailored to your needs. With this alone, you will most likely avoid many problems related to the performance of your machine, including speed problems, right from the start. They will be able to, among other things, repair or replace any part of your computer causing any problem, they will perform a deep search for viruses to eliminate them; and if necessary, they can clean the cooling system of your computer to remove internal dust, one of the most common causes of slow computer performance - dust accumulated in the internal fans can reduce their efficiency and cause overheating of the machine and its mechanical components -. Sometimes we think about replacing the machine when a simple repair and a good maintenance can bring our PC back to life. When was the last time you had your computer serviced?
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