A new FakeUpdates campaign targeting WordPress sites has been detected
20/03/2024Over the past few weeks, a new wave of the FakeUpdates malware, also known as SocGholish, has been detected, aimed at WordPress websites. The objective is to lure users into downloading remote access trojans, allowing attackers to take control of their systems. Since its emergence in 2017, FakeUpdates has been one of the most recurring malicious software in the cyber threat landscape. It has previously been associated with cybercriminal groups like Evil Corp, who monetize its use by selling access to infected systems. In this new campaign, cybercriminals are using JavaScript to target WordPress web pages, compromising compromised administrator accounts to introduce altered versions of WordPress plugins. These adulterated versions deceive users into downloading remote access trojans, granting attackers full control over infected devices. What is the most popular type of malware? In addition to the FakeUpdates attack, the threat index from Check Point Research, whose researchers have warned about this new attack, reveals around 200 suspicious content websites directed by ransomware groups. They utilize double extortion tactics to pressure victims into paying immediate ransoms. These attacks have impacted many companies, with the Lockbit3 ransomware being the most utilized by cybercriminals, followed by Play and 8base. The most exploited vulnerabilities by malicious actors include 'Web Servers Malicious URL Directory Traversal,' 'Command Injection Over HTTP,' and 'Zyxel ZyWALL Command Injection,' affecting numerous companies worldwide and allowing attackers to access and manipulate files or execute commands on compromised systems. In Spain, despite a 7% decrease in malware attacks in February, the most sought-after malware includes FakeUpdates, Qbot, and Pandora. In the case of FakeUpdates, it has affected 11.9% of companies in Spain. Mobile Malware In the realm of mobile devices, Anubis remains the most utilized malware in Spain, followed by AhMyth and Hiddad, all designed to compromise the security and privacy of Android device users by collecting confidential information and executing malicious actions.
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Google Maps will use AI to update store hours
14/04/2022Google Maps will update the hours of more than 20 million businesses around the world in the next six months. To do this, they will use Artificial Intelligence (AI) and a self-developed machine learning model, which identifies shop hours that are not updated. Through this system, the AI will update the hours according to itsel predictions based on parameters such the last update of the shop's profile, the hours of nearby stores and the busiest hours in that location. In addition, the algorithm will take datas from Google Business, information from the store's website, if it has one, and images from Street View. In some countries, Google will also use Google Duplex conversational AI technology to make calls with the quality of a human voice to the stores and confirm their opening hours. In this list of countries, France will be the only European country where the telephone verification will be carried out. The rest of the countries are Argentina, Australia, Chile, Japan, Mexico, New Zealand, Peru and the United States.
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New Microsoft update to solve VPN connectivity failures in Windows
24/01/2022Update for Windows is now available – KB5009543 for Windows 10 and KB5009566 for Windows 11 – and fixes connectivity issues experienced by some Virtual Private Network (VPN) tools after installing the latest patch. The update, explains Microsoft, eliminates these errors in their own VPN tool and in the ones of several external companies. The update also includes solutions for other failures related to the restart of Windows Server domain controllers and also, solutions for the bootable problems on virtual machines and with ReFS-formatted removable media. The new update is a 'Out-of-band' (OOB) type because it's not included in the usual Microsoft release schedule.
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On December 13, Mozilla's Firefox Lockwise runs out of support and will no longer be updated
03/12/2021On December 13, Mozilla's Firefox Lockwise runs out of support and will no longer be updatedThe password manager for the Mozzilla Firefox web browser will no longer have support service from next 13th December and it will not be no longer installed or reinstalled from the App Store or Google Play. This doesn't mean that this password manager will stop working. The users will still be able to access their saved passwords as well as their password manager through the desktop browser. What will not be possible is to have the tool already more from the new updates and version 1.8.1 of iOS and version 4.0.3 of Android will be the last ones of Firefox Lockwise. Mozilla has reported that Firefox will synchronize iOS devices with the browser at the end of December. From this moment, Firefox iOS will have the ability to manage Firefox passwords throughout the system and other platforms.
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Buy Online
Welcome to a computer, electronics, and components store that will help you improve your internet connection. We have cables, networks, computers, tablets, smartphones, computer components, accessories, peripherals, consumables, and consumer electronics of the best brands. Besides, we have chosen the most professional and outstanding suppliers to guarantee you the best possible service. We offer you a convenient and fast shopping experience. The store is continuously updated with the latest market news and the newest equipment and accessories that will optimize your working and leisure time.
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News
Follow all the news and last minute of technological information in What is my IP. We explain all the news and news about internet access and navigation, telephone operators, computers and professional and consumer electronics. We update all the news daily. Here you will find information about the latest innovations in hardware, software, gadgets, 5G, IoT, ... as well as articles and interesting reports related to internet technology. Find out here and don't miss anything!
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Google Business will display recent company posts on social media
18/03/2024Google has introduced a new feature in its Maps app and search engine that allows owners of Google Business profiles (GBP) to showcase the latest posts from their social media accounts. These business profiles are used by companies and organizations to manage their online presence and gather reviews of their services and products. Now, profile owners can add links to various social media platforms, including Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), and YouTube to improve their online presence. How to add links to social networks in Google Business To add links to social networks in Google Business, you need to go to the profile editing menu and select the "Social Profiles" option within the Contact tab. Additionally, Google may automatically add social media links to business profiles that meet certain criteria, which can be edited or removed. This update, as explained by Google, aims to provide internet users with a more comprehensive view of company activities beyond the usual reviews and contact information.
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Phone Companies in Spain
Know the details of the best rates, offers and services of the telephone operators in Spain. We will explain what type of contracts they offer, what is the fastest fiber they have, what permanence each company requires and what are the additional services that you can contract with them. We promptly update all the information so that you are up to date with the news in rates and services and can, thus, decide which telephone operator best suits your needs. Here you will find information on both conventional telephone companies and virtual mobile operators and also regional operators.
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WiFi Security: Assessment of threats in wireless networks
08/03/2024Wifi connectivity has gone from being limited to restricted environments to becoming omnipresent in virtually every aspect of our daily lives. The ability to connect to the Internet from anywhere, be it at home, in a café, at work, in public spaces, or even in-flight, has enhanced the convenience in our daily lives. Moreover, the expansion of Wifi networks and the use of new manufacturing technologies now allow the interconnection of devices, leading to the significant rise of the Internet of Things (IoT) and providing users with more comprehensive control over their digital environments. However, this proliferation of Wifi networks has also given rise to new threats that require careful evaluation and effective security strategies to ensure secure and risk-free Wifi connections for our data and information. Common Wifi security threats include data interception Man-in-the-Middle (MITM) attacks One of the fundamental challenges in Wifi security is preventing MITM attacks, where an intruder inserts themselves into the communication between two parties, compromising the integrity and confidentiality of sensitive data such as passwords and financial information. Spoofing of access points Hackers can create fake Wifi networks that mimic legitimate ones to attract unsuspecting users. Once connected to these malicious networks, our data can be captured by cybercriminals who may sell or misuse it for illicit purposes. Tips for achieving a secure Wifi connection: Strengthen authentication and use security protocols Prioritize strong encryption for networks to protect confidential information transmitted through it. WPA (Wifi Protected Access) encryption uses stronger algorithms than its predecessor, WEP (Wired Equivalent Privacy), making it more difficult for hackers to intercept and decipher data. Advanced security protocols like WPA3 provide individualized data encryption and advanced two-factor authentication (2FA) methods, adding an extra layer of security by requiring additional verification. Device management Properly manage and monitor devices connected to Wifi networks to minimize risks associated with the large number of connected devices in homes and businesses. Regularly update the router firmware and all connected devices to address potential vulnerabilities. Segmentation of the network to separate critical devices from less secure ones also helps mitigate the risk of threat propagation. Secure Router Configuration The router secure configuration is what will ensure the robustness and overall security of a wireless network. The router, being the first point of contact for devices connected to the Internet, acts as the first line of defence against potential attacks. For this reason, it is important to understand that the proper configuration of the router not only guarantees a stable and efficient connection but also establishes a protected environment that safeguards the integrity and privacy of our data. How to configure the router securely? To ensure a correct and secure configuration of the router, it is recommended to: Change the default username and password of the router, as these are easily accessible to attackers. Use strong passwords containing a combination of letters, numbers, and special characters. Disable remote administration to prevent cybercriminals from accessing the router externally. Enable WPA2 or WPA3 encryption instead of the outdated WEP for enhanced network security. Optionally, disable SSID broadcast to make the network less visible and harder to detect by hackers. Keep the router firmware updated to address vulnerabilities and improve overall device security. By following these steps, you will strengthen the security of your wireless network and reduce the chances of experiencing unwanted attacks or intrusions.
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Meta warns about the vulnerability in password recovery linked to the recycling of phone numbers
22/02/2024Meta, a leader in social media, has announced that it will not assume responsibility for personal account theft on Instagram and Facebook related to password recovery through the use of recycled phone numbers. The company argues that it lacks control over telecommunications providers and users involved in this practice. Phone number recycling: an overlooked risk in a recent statement Meta revealed its inability to manage personal account thefts that occur when phone numbers are recycled by telecommunications carriers. This common practice among mobile phone companies involves reassigning discarded numbers to new customers, making them owners of a number previously used by another user. In countries like Spain, carriers wait for a period of 30 days before reassigning a number, but the risk persists if users do not unlink the number from digital services or associated platforms, such as social networks and emails. The danger of not unlinking phone numbers from digital accounts When users deactivate a phone number, whether due to a change of carrier or any other reason, carriers must wait before reassigning the number. However, failure to unlink this number from digital services can result in unauthorized access to personal accounts. In many services, linking the phone number is allowed for actions such as resetting passwords. Users, upon receiving a verification code on their number, can complete the login without the need for email validation or a password. This process, though accepted, can lead to unintentional unauthorized access. Meta warns users about the importance of unlinking phone numbers from digital accounts when deactivating them, insisting on the need to update associated information to prevent account theft.
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Google Maps will provide the most efficient route based on the fuel of each vehicle
22/07/2022The latest update of the Google Maps beta, version 11.39, would allow users to choose between different vehicle options, gas, diesel, electric and hybrid, and based on these choice, the application will propose the route that allows the driver to save more into fuel or power. This novelty is collected by the specialized Google portal, 9to5Google, which has had access to the update that would still be in the testing phase. The new option would come to complete others already planned, such the one tha allows Google Maps to indicate the least polluting routes to users, as long the option for that itinerary does not imply a substantial change in time behind the wheel, in relation to the fastest route.
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Google launches ChromeOS Flex to give a second life to outdated computers
21/07/2022Google has just introduced ChromeOS Flex, a new version of their cloud-based operating system that will allow "rejuvenating" Windows and Mac computers that have become available. The system must be downloaded directly from the web and can be installed on the computer via USB or the company network. ChromeOS Flex is now ready to give outdated Windows and Mac computers a second life. At the moment, Google has already certified nearly 300 devices compatible with ChromeOS Flex, from leading brands on the market such as Apple, Acer, Dell or Microsoft. Although Google has advanced that not having the certification does not prevent the installation of the operating system on our old computer. Some of the services offered by this operating system are, the protection against ransomware and malware; background updates; remote management of applications and, of course, the possibility of giving a new life to an outdated computer. “By installing ChromeOS Flex on an older computer, you're not only getting a great experience, you're also contributing to an important cause. Every year 40 million tons of electronic waste is generated worldwide, which is equivalent to throwing away 800 laptops every second. Updating devices to ChromeOS Flex instead of completely replacing them is one way to reduce this waste.
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Microsoft Explorer is already history Microsoft stops supporting
17/06/2022After 27 years, Microsoft has definitively disconnected the Internet Explorer web browser and Microsoft Edge becomes, from now on, the only reference browser of this technologic company. Since last wendsday, June 15th, Microsoft is only supporting Microsoft Edge and any user who tries to access to the old browser or open any service that only works with Internet Explorer will be redirected to Microsoft Edge. Between 2002 and 2003, Internet Explorer was the most widely used browser in the world, 95% of users, although it was gradually losing market share. In fact, since 2016, Microsoft had already suspended the development of new features for this browser. After a first phase of redirection to Microsoft Edge over the next few months, Microsoft has already announced that it will release a Windows update that will make virtually all traces of the old browser disappear permanently, although it will remain active within Microsoft's Internet Explorer mode Edge, until the end of 2029. The withdrawal of support for Internet Explorer 11, the latest version available, will not affect server-based browser applications or the Windows 10 Long Term Servicing Channel (LTSC) or the Trident MSHTML engine.
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Meta test end-to-end encryption on calls and messages in their virtual reality glasses
30/05/2022Meta announced some time ago their desire to improve the privacy of their users and the confidentiality of their conversations, and in accordance with this, the company has just presented a new software update, v40, for its Meta Quest 2 virtual reality glasses, which tests the encryption of end-to-end of both calls and Messenger conversations that can be done through this device. In addition, this update incorporates a new function in App Unlock, which allows the user to block certain games and 'apps' with a security pattern plan. Another new feature is the secure payment system in 3D Secure, which is presented as an alternative to the Oculus app. The Meta Quest 2 glasses also receive with this update the possibility of being paired with other keyboards through Bluetooth connectivity, being fully compatible with Apple keyboards. Finally, among the outstanding novelties of this new v40 update, is the possibility of hearing the same thing from the speakers on the left and right of the viewfinder and even from the headphone jack. In addition, there is the option to adjust the left and right audio channels for those who hear better from one side than the other.
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The Spanish Organization of Consumers and Users has denounces Apple for the planned obsolescence of the iPhone6
25/05/2022The Spanish Organization of Consumers and Users (OCU) has filed a class action lawsuit against Apple for the planned obsolescence of their iPhone 6 and has agreed to pay the costs of the trial to the 400,000 affected in Spain. The OCU considers this planned obsolescence a deceptive commercial practice that violates consumer protection regulations and demands compensation for Spanish users for an amount that ranges between 99 and 189 euros. This figure comes from the sum of the amount of the battery (between 29 and 89 euros, depending on whether or not the replacement plan was accepted), plus 10% of the purchase price of the mobile (between 699 and 999 euros, depending on the model). According to the OCU lawsuit, Apple has acted fraudulently by hiding information from users, and considers that the technology company updated the software in the different models of the iPhone 6 to mask the performance problems of its batteries, knowing that this would cause a slowdown. and loss of phone performance. This practice, said OCU, conditioned consumers to renew their iPhones, causing them an economic loss that amounts to between 40 and 80 million euros, approximately. The complaint against Apple is one more action from the OCU to encourage affected users to fight against planned obsolescence.
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The use of magnetic tapes to store data is growing
11/05/2022Although cloud storage continues to be a growing resource for many companies to promote hybrid work environments, for security reasons, many other companies have decided not only to return to hard drives, SD cards or pen drives, but even to magnetic tapes. According to the Swedish firm Sweclockers, storage on this format skyrocketed in 2021 and grew, compared to the data recorded in the previous year, by 35%. Being a format that is not connected to the internet and therefore free from the threats of ransomware and malware, magnetic tapes are increasing their popularity again and companies such IBM, HP or Seagate/Quantum have already launched updated versions of these tapes on the market that include Linear Tape-Open (LTO) technology and high storage capacity, according to the current needs of companies. The main difference from other digital storage media is that magnetic tapes can only read and write data sequentially, and this cannot be done simultaneously.
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How to know if Pegasus has infected our mobile
05/05/2022The news of recent weeks, in which it is claimed that the Pegasus espionage program has been used to enter the mobile devices of Spanish politicians, has put a lot of people on alert. Pegasus is a malicious software that, once introduced on a device, has the ability to collect information and transmit it to an external entity without the consent or knowledge of the owner of the device, be it a mobile phone, a computer or a tablet. Pegasus also erases its trail after it is installed. Among its main features, it also stands out that Pegasus is capable of detecting who the owner of the device has been with. Pegasus also, can send and recive messages autonomously and recording conversations by manipulating the attacked mobile, computer or tablet. The two ways that this spy program uses to enter on a devices is through an SMS or a fraudulent link and, according to experts, despite the fact that it is a very difficult spyware to detect, there are some signs that can make us suspect that we have been infected. Overheating or slowdown of the system are two of the main ones, but also the fact that the battery life is decreasing or that there is excessive data consumption when we are not using the device. How to make it difficult for Pegasus To try to avoid being infected by Pegaus or by any other malware, the director of Systems Engineering at Fortinet from Spain and Portugal, José Luis Laguna, in statements collected by Europa Press, recommends taking extreme precautions and a make a double-checking when personal and confidential information is provided. In addition, the Fortinet expert explains that instead of clicking on the link that we have received, to verify that it is legitimate, it is recommended to write the address of the site in the web browser, even though this means taking an additional step and not accessing directly to this service. Using protection 'software' based on behavior - EndPoint Detection and Response (EDR) -, keeping the system updated, avoiding public Wi-Fi connections and checking the permissions granted to applications, are other precautions that are also recommended.
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Apple will allow reporting scams in applications from the App Store
08/10/2021Apple allows again to report problems with the applications of the App Store through a button that had been withdrawn years ago. This new functionality will prevent users to make a long and tedious circuit of forms and logins to make the report. The recovery of this function arrives as part of the iOS 15 update and includes as one of its main novelties, the scam incorporation into the list of options offered by the problem’s reporting.
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WhatsApp offers the multi-device service in beta version
24/09/2021WhatsApp has announced that in some IOS mobiles it´s available to test the new multi-device functionality. This new service allows this instant messaging application to be available on four devices at the same time without any Smartphone connected. For run it, it´s necessary to have the latest WhatsApp update. To find out if our Smartphone can access this beta test, click on the three points in the upper right part of the WhatsApp interface and choose the option "Linked devices". If you have WhatsApp version later than 2.21.180.14, you will then be offered multi-device test support. The developers warn as this is a beta version can appear some problems with the quality of the new service and they announced that the multi-device service will be able to everyone when it passes all the tests.
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Gmail is renewed and will allow calls and videoconferences without share links
23/09/2021The new Google update announced for Workspace will allow Gmail to access to the rest of Google applications and services. Additionally, users will be able to make calls and video calls from Gmail without t any additional link. And this is so, because Gmail is destined according to its developers to become an effective and decisive global communication platform. It has been advanced, for example, that we will be able to interconnect Google applications through ‘smart chips’ with the ‘@’ symbol. The new interface will include also a similar app to Slack and a call and video call service through the Gmail application itself without having to share any link with our conversation partners.
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Google ads a quick delete button to erase your recent search history
19/07/2021Google has just announced the addition of a quick delete browsing history feature in Chrome. This feature will save users from going to settings to delete the last visits done and with the intention of protection of personal data and privacy. The button is located in Chrome's main menu where you can access through the image of your Gmail account avatar. By clicking on the "Clear last 15 minutes" button, all searches performed in that period will disappear. In addition to this sort of "panic button" for quick deletion, Google also has an "auto-delete" feature, which we can configure to automatically and continuously delete our search history, along with other web and application activity, from our account after three, 18 or 36 months. By default, for new accounts the default automatic deletion option for web and app activity will be 18 months, but you can always choose to update your settings if you wish.
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Windows 11 ready and with 10 days to roll back to the previous version if you do not like it
14/07/2021Everything is ready so users can begin to install Windows 11 before the end of the year with the great added novelty that if once the update is installed but it does not convince you, you can roll back to the previous version. Microsoft said that Windows 10 users who upgrade to Windows 11 will have 10 days to easily roll back that update. After that 10-day grace period you will need to back up your data and do a 'clean install' to move back to Windows 10. The possibility of upgrading to Windows 11 will depend on the compatibility of the computer with the new version, although in a document of questions and answers for the commercial ones, Microsoft indicates that most of the Windows 10 computers that at the moment are commercialized fulfill the minimum requirements to do it. In the same document, Microsoft explains that Windows 11 maintains the performance and security of Windows 10 "with a redesigned and refreshed look and feel," and new tools, sounds and applications. It is also confirmed that Windows 10 support will be maintained until October 14, 2025.
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Macro cyber-attack affects more than 350 companies worldwide
07/07/2021The number of companies that have suffered from the REvil macro cyberattack now exceeds 350 organizations worldwide from which the cybercriminals are demanding 70 million in bitcoins to provide them with a universal decryptor to restore their data. The attack was conducted through the update system of IT services software company Kaseya, which REvil exploited to spread and hide ransomware. The virus was leaked to TI Kaseya resellers and from there has reached all end customers using their software. The official data provided by TI Kaseya sets the number of affected companies at 350, although other sources such as the cybersecurity company ESET talk about more than 1,000, including some Spanish organizations, although no names have been disclosed. It has been made public that one of the companies most affected by the cyberattack has been the Swedish supermarket chain Coop, which has had to close its more than 800 points of sale for a few days due to the impossibility of using its cash registers or charging customers. Based on Sophos threat intelligence, REvil has been active in recent weeks and is currently the dominant ransomware gang involved in Sophos' defensively managed threat response cases. Prior to this latest attack, they were also responsible for the one suffered by meat company JBS, which forced the cancellation of all work shifts at the company's slaughterhouses in the US. JBS paid up to 11 million to restore normal operations. These macro cyber-attacks are in addition to other recent and highly significant ones, such as the one perpetrated by the hacker group DarkSide, which forced the preventive shutdown of the largest oil pipeline network in the United States, Colonial Pipeline, endangering the supply of fuel in a large part of the country, or the one suffered by the SEPE and the Ministry of Labor in Spain a few weeks ago.
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How to keep your Mac safe?
28/06/20215 things you should do to protect your Mac How many times have we heard that Mac is a more than secure and unbreakable system? For years, Apple has made its security through obscurity, or in other words, its proprietary software, flagship and brand guarantee. Today, however, just when Mac is no longer a minority option, Steve Jobs' system has become another favorite target for hackers and cybercriminals. The market has responded to this with the development of specific protection tools for Mac, while Apple works on optimizing its system in each version. Knowing what kind of tools exist for Mac and which ones are already included in our computer will help us to stay safe and choose the best strategy that fits our needs and use of the equipment. 1. Use computer security tools Cybersecurity is a universal and necessary practice in all operating systems today. The objective is to ensure protection against attacks and theft by cybercriminals who are looking for personal or confidential information stored on our computers or that enters or leaves them, in order to use it for their own benefit. What is VPN security? Cybersecurity tools help us to minimize our footprint on the Internet and thus increase our privacy and security. In this regard, VPN services for Mac stand out, as they incorporate advanced protection technologies capable of connecting to the Internet through intermediate servers, so that our IP address - our identification on the network - is replaced by the IP address of this secure server, without anyone being able to trace our connection. This type of VPN service also encrypts any information leaving our computer, thus preventing it from being accessed on its journey to its destination. This is essential, for example, when using public Wi-Fi networks to connect to the Internet. 2. Keep the operating system and software up to date As simple as it may seem, one of the best and easiest ways to protect a Mac is to always have the latest version of the operating system installed and to work with updated software downloaded from the Mac App Store. System updates usually include security patches, among other things. How do I update my Mac? Through the System Preferences Panel of our computer we can set that when there are available updates we receive a notice from MacOs warning us of it or that these updates, whether system data files, security updates or official software are installed automatically. To check if we are working with the latest versions available and our Mac is up to date we can do it by checking through this same panel if there are updates available at that time. If we have checked the automatic updates option, Mac will do this task for us routinely. 3. Use secure settings Mac's default security settings can be greatly enhanced by manually configuring the security and privacy terms of our computer. How to change the Privacy and Security preferences on the Mac? By accessing the "Privacy" tab of the "Security and Privacy" option of the Control Panel we will have the option to manage what information we allow our computer to make available to others over the Internet or on a network and what applications we allow access to our data and files. In the same way, but through the "Security" tab, we will be able to incorporate passwords for the access to different tasks and operations of the computer and through the "FileVault" tool we will be able to ensure the encryption, for example, of our personal information or certain documents for which a password will be required to unblock them. 4. Use an Antivirus for Mac There are antivirus programs developed specifically for Mac. Some of them are special for certain threats, although in general most of them offer a wide range of services to help us keep our computers safe. Which is the best antivirus for Mac? The range of antivirus for Mac, free and paid, is nowadays much wider than a few years ago, highlighting among the most complete and advanced, antivirus with malware protection functions in real time, tools against digital identity theft, protection against spyware or advanced detection and removal of blackmail programs. 5. Make regular backups Apple has a native function, Time Machine, which makes backup copies of our hard disk on a separate secondary disk, so that if for any reason we suffer an attack or a breakdown we can recover all the information. Many antiviruses offer a backup service, backup or backup similar but in the cloud, as a preventive measure against writing errors on the disk, theft of devices or even against data hijacking or ransomware.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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What is IT maintenance? Prevention is better than cure
19/04/2021Keeping our IT equipment in good condition is essential for the smooth running of the business. The main goal of a good IT maintenance is to ensure the proper functioning of the hardware and software of our network and IT equipment and thus contribute to the overall efficiency of our business. What is the purpose of computer maintenance services? Computer maintenance services try to anticipate failures and offer us solutions to manage our computers and computer network, optimize their operation and secure all the information contained in our machines. In case of incidents, a good computer and systems technician will solve them and also find the cause of the error to prevent it from happening again. Benefits of hiring a computer maintenance and web maintenance service Common computers, servers, hard drives, networks, connections and antivirus problems can be avoided or prevented if we carry out all their preventive maintenance needs. Advance failure detection. Incidents can occur at any time, nipping them in the bud can save us a lot of headaches throughout the life of equipment. Improve the performance and reliability of your computers and network. This ensures our software is always up to date, thus improving the efficiency, speed and machines operation and other connected equipment. Prevents data loss. Data loss can wreak havoc. Keeping the equipment in good condition reduces the chances of these accidents that are completely neutralized if, in addition, our computer maintenance services include backups and contingency and recovery plans in case of disaster. Improve our protection against cyber-attacks. Regular maintenance means that our systems have the latest and, potentially, most effective security software installed to prevent any problem with malware, viruses, spyware or other unwanted attacks. Reduce our costs. With up-to-date computers we will always maximize their useful life and minimize the risk of loss due to unplanned downtime caused by computer problems. It helps us to keep the website properly updated and backed up. The most complete IT services include additional high-value services such as web maintenance for companies and backups of the entire project so nothing is lost in case of problems. What are the functions of a computer maintenance technician? Periodic reviews of computers, equipment and networks. To ensure from day one that everything is working properly, the software is up to date and the hardware is adequate. Server management with activity monitoring. To anticipate incidents or react immediately if they occur. Backup copies. To prevent data loss both on physical equipment and in the cloud. IT security. To keep machines protected and minimize the risks of viruses, computer attacks and improper intrusions. User management. To guarantee exhaustive control of how and who can access the data stored on the company's computers and servers. Remote and on-site technical assistance. Telephone support. To ensure quick resolution for major incidents and restore the service in the shortest possible time.
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