Noyb, an organization committed to defending digital rights, has filed a complaint against Mozilla for alleged tracking practices in its Firefox browser, through a feature called "Privacy Preserving Attribution." According to Noyb, this tool, activated by default after the browser's last update, allows users' behavior to be tracked without their consent, in violation of Mozilla's privacy policies.
This feature, similar to Google's "Privacy Sandbox," turns Firefox into a tool for websites to collect advertising information. Unlike the traditional cookie-based system, sites now ask the browser to store data on users' interactions with ads. Noyb claims that this measure was implemented without being clearly explained in Mozilla's data protection policy.
According to WIRED Italia, Felix Mikolash, a lawyer for Noyb, has explained that Firefox has adopted a position that benefits the advertising industry, allowing users to be tracked through this new method. Although Mozilla presented the feature as an improvement in privacy, the digital organization questions the legitimacy of this claim, calling it a new form of advertising surveillance.
This is why Noyb has requested that the Austrian authorities investigate the case and assess whether this strategy violates data protection regulations.
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