In the age of Instagram, TikTok, and Google Ads, email can often be overlooked. However, email remains the channel with the highest return on investment, far surpassing other marketing channels (up to €37 for every €0.88 spent, according to the study “Email Marketing ROI Statistics” by US consultant Luisa Zhou).
And why is that? Simply because 99% of email users check their inbox daily, and because email reaches the recipient directly without any algorithm in the way. Plus, you can send personalized content and exclusive offers tailored to each subscriber.
No Programming Required: What You Really Need is Ecommerce-Focused Training
Running email marketing for an ecommerce store isn’t something you should just “wing.” While you might’ve taken a general digital marketing course, online shops face unique challenges that require specific knowledge and tactics: welcome sequences, cart abandonment recovery, product newsletters, etc. That’s why the Email Marketing for Ecommerce Course exists—tailored for online store owners, it not only teaches you to use email tools, but also shows you how to implement strategies that turn subscribers into loyal customers.
You don’t need to know how to code—you need to know how to sell. A common misconception is that email marketing requires programming skills, when in fact, it requires understanding your customers and how to persuade them effectively.
How Can I Sell More on My Online Store?
Today, platforms like Mailchimp, Klaviyo, Acumbamail, and Brevo offer ready-made templates and automation workflows, allowing you to focus on what truly matters: what message you send, to whom, and when. That’s where your strategy skills come into play. You need to learn how to step into your customer’s shoes: understand their motivations, doubts, and how your product delivers value. With this, you’ll be able to build strong email marketing strategies, automate based on behavior, personalize content, track results in real-time—and most importantly, create long-term customer relationships.
So, it’s not technical knowledge you need most—it’s strategy: knowing how to win over, surprise, and retain your customers.
How to Use Email Marketing to Build Loyalty and Increase Your Online Store’s LTV
To increase customer loyalty and boost your store’s LTV (Lifetime Value), personalized, value-driven communication is key.
Email marketing allows you to guide your customers throughout their entire journey—before, during, and after their visit to your store. Anticipate their needs, surprise them with relevant content, and strengthen their trust in your brand. When you automate this process with a solid strategy—not just tools—you turn a one-time transaction into a lasting relationship that grows with every interaction.
Sure, making a sale is great—but getting that same customer to come back again and again is even better. In fact, increasing customer retention by just 5% can boost profits by up to 95%, according to Harvard Business Review. Why? Because a loyal customer buys more often, spends more per order, and recommends your brand to others. That ongoing relationship greatly increases the customer’s total lifetime value.
So remember, email marketing isn’t just about promotions—it’s about building relationships.
Email marketing is the one channel where you speak directly to your customer, provide real value, and show them that real people behind the screen understand their needs. But to do that, you need more than intuition—you need email marketing training specifically designed for ecommerce that helps you build the best strategy for your online business.
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